Apple lured in customers with the right balance of pricing and features
iPhone XR brings many key features of iPhone XS and XS Max to a lower price point
Japan Display, a supplier to Apple for the iPhone XR displays is reportedly set to cut down its production of LCDs
The XR brings many key features of those phones to a lower price point
Apple shocked investors a few weeks ago with a lower-than-expected sales forecast for the Christmas quarter
The company's shares fell nearly 4 per cent after the report
The 256GB device sells for $1,249 in the US