Iflix

The content-on-demand streaming wars just got more interesting

The announcement was made at a joint press conference held in Karachi

Company's strategy of focusing on emerging markets and local content paying dividends

After a one-month trial, the app and web services only cost Rs15 per week

At an affordable Rs300, the service service offers 5,000 hours of content

Internet service for streaming and downloading goes live today

Netflix launched in Pakistan earlier this year