Fashion

Hasan is a Karachi-based designer, who has been in the fashion business for the past four-and-a-half-years.

Mature symbolism and emotional honesty transform Amber Sami’s jewellery collection into an art form.

This season’s nudes come in fluid, figure skimming fabrics and shades to suit every figure and skin tone.

One of a kind novelty store offers custom-made ties in hand woven material.

Merger between Pakistan Fashion Design Council and Lahore based Fashion Pakistan was an April Fool’s Day hoax.

Mahnya was launched last year to cater to local clientele. They can also be found at a boutique in Dubai.

Despite good quality, high-priced fabric fails to appeal to customers.

Fashion trends suggest designers breaking from tradition, mix red with pink, blue with green and yellow with orange.

Being fashionable doesn’t have to cost a fortune.

“Its madness every year when Mausummery launches.”

Organic food is becoming popular in Pakistan.

Al Karam Studio showcased their Spring Collection with prints designed by Umar Sayeed.

The Atkins Diet advise people to start with a healthy breakfast, followed by a high protein lunch such as chicken.

New York based Margaux Lange deconstructs Barbie dolls to create jewellery.

Dubbed the king of couture, Umer Sayeed makes his entrance into lawn season — his prints, truly worthy of princesses.

Baking a cake, bread and a selection of biscuits can bring about a great sense of achievement.

Known for its western wear collections, Outfitters launches an eastern fashion line for women.

Sleep cannot be cut back on to make time for other “more important” daily activities without serious consequences.

This time, the collection is priced from Rs2,500 to Rs3,200.

It came as no surprise that women went bonkers at the mere mention of the Sana Safinaz lawn launch in Lahore.

Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies.

Deepak Perwani launches his lawn collection in collaboration with Orient textile.

Textile giant acknowledges student designers at award ceremony.

Designer clothes at not-so-designer prices.

Nomi Ansari launched his first ever lawn collection on March 16 at Dynasty near Two Swords in Karachi.

Qamarunnisa Khan experiments with various metals to revive antique jewellery.

For me this is definitely the year of the ex-boyfriend.

Sporting motifs from traditional legends and folklore, each bag takes up to six weeks to complete.

The house of Ensemble launches its spring/summer collection titled ‘One’.

Samia Azmay, leading shoe designers, opened their flagship store in Islamabad’s swanky Beverly Center.

This summer, don’t be in the dark about your shades.

The ‘Next’ big thing to hit Karachi is the Next store in town.

Women Chamber of Commerce and Industry remains steadfast in promoting female entrepreneurs.

You have free time on your hands. You want to do something fun yet be productive. What do you do?

Wardha Saleem marks her sixth year in fashion with her first-ever summer lawn collection.

With summer fast approaching, it’s time to step into something a little more vibrant.

Zeeba Lawn brings its first summer lawn collection reasonably priced at Rs1,275.

Brainchild of Anoushay Ashraf, ‘Block Seven’ procures garments that correspond to global trends.

Waqas Ahmad plans to organise an independent fashion week for Peshawar in April.

To celebrate their silver jubilee, Al Karam is set to offer approximately 300 prints this summer.

Sobia Nazir’s lawn collection offers 25 designs.

Mehndi is not merely a beauty product; it is an iconography of the Eastern heritage.

Vaneeza Ahmed Ali exhibits a limited range of fashion accessories to style her lawn prints.

Thirteen students of Asian Institute of Fashion Design displayed their collections in Karachi.

From the House of Zunn comes extensive embroidery and embellishments.

After a globe-trotting whirlwind of shows, parties and presentations, Fashion Week is finally drawing to a close.

Mango posits itself as the most convenient wardrobe fixer for price conscious women.

Designer Maheen Khan launches slogan t-shirts for the cricket world cup.

amshed’s lawn collection this year attracted larger crowds than those present at various other lawn exhibitions.

The brand has chosen model Amna Ilyas as its cover girl, whose styling has been done by Asmaa Mumtaz.