Transforming perceptions through photographs: The @everyday project

How people are changing negative perceptions of their countries through positive photographs


Entertainment Desk August 25, 2015
How people are changing negative perceptions of their countries through positive photographs. PHOTO: INSTAGRAM

In 2012, photographer Peter DiCampo and writer Austin Merrill started a photography project that would have a global impact: @everydayafrica.

On a visit to Africa's post-war Ivory Coast for a magazine assignment, the two started taking pictures on their cell phones of regular, everyday moments in the lives of Africans in an attempt to break stereo-types of a war-torn, poverty-stricken Africa shown by the media. These pictures were then posted to an Instagram account and the @everydayafrica project was born.
https://instagram.com/p/6mY9wBjonD/
https://instagram.com/p/6UPkXADovM/
https://instagram.com/p/6LApsKjolw/

The @everydayafrica project invited other photographers to post their photographs on the Instagram account. The movement quickly gained traction and as of this moment, their Instagram page has more than 160k followers. Soon other photographers in other countries used the @everyday platform to launch similar movements for their own countries and regions:

@everydaybrazil:
https://instagram.com/p/6xH-RyjMN_/

@everydayturkey:
https://instagram.com/p/x3n1NNjSO_/

@everydayiran:
https://instagram.com/p/6sBPm-n_7x/

@everydaykorea:
https://instagram.com/p/kEXce_tyPx/

While these are all separate entities of the everyday project, there is one which documents all of Asia on @everydayasia, where people from Vietnam, Singapore, India and all places which encompass the large continent upload pictures of their respective countries. Here are a few shots:
https://instagram.com/p/5Z1o-0OlOB/
https://instagram.com/p/5zhP4kulOk/
https://instagram.com/p/4WNj4NOlIv/
https://instagram.com/p/4t5gSDulEc/
https://instagram.com/p/6ItT11ulO9/
https://instagram.com/p/6KU7J-ulFI/
https://instagram.com/p/5UeM8aulB3/

Some submissions from Pakistan have also been posted on the @everydayasia page:
https://instagram.com/p/2hGqx7OlE2/
https://instagram.com/p/6dKjwROlHh/
https://instagram.com/p/2TojITOlF5/
https://instagram.com/p/2RLdviulKy/
https://instagram.com/p/2IwwKkulBy/

Even Eid and Ramazan were documented on the page:
https://instagram.com/p/5RHNfqOlKr/
https://instagram.com/p/5PUxAfOlKz/
https://instagram.com/p/5MBkJ2OlMX/
https://instagram.com/p/47koddOlEj/
https://instagram.com/p/5PIqkSulGK/
https://instagram.com/p/5Cvw7aulK-/
https://instagram.com/p/42oYkmOlHb/
https://instagram.com/p/4T9BvkulLD/

Currently an Instagram page for @everydaypakistan exists with a few 100 followers but has no posts and seems inactive.

It's surprising that the page remains inactive, especially in light of recent projects such as Brandon Stanton's Human's of New York Pakistan Series.

As one of the countries that tends to fall victim most often to negative media portrayals, it's time for all established and aspiring photographers in Pakistan to pick up their cellphones, snap away and upload pictures on the @everydaypakistan Instagram page.

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