Rice exports: UNISAME wants closure of QRC
UNISAME President Zulfikar Thaver said the SME rice exporters are looking forward to exporting basmati
KARACHI:
The Union of Small and Medium Enterprises (UNISAME) has urged the Ministry of Commerce to expedite the closure of the Quality Review Committee (QRC) before the arrival of the new crop of basmati next month. This will also include other superior varieties of rice to enable the SME rice exporters to function without any problems and compete with its neighbours. UNISAME President Zulfikar Thaver said the SME rice exporters are looking forward to exporting basmati and other expensive varieties of 1121 rice in white and parboiled rice in their own brands to their valued customers all over the world. There is an urgent need for aggressive marketing of branded rice and it is very important that the SME rice exporters avail social media facilities and other marketing tools prescribed by the Small and Medium Enterprises Development Authority.
Published in The Express Tribune, October 14th, 2014.
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