Over 24 million fans across Facebook and Twitter will now be able to follow Rahman through one interface titled the AR Rahman app. The Rockstar composer will be able to engage directly with his fans via the app with exclusive content and merchandise.
“This Independence Day, I wanted to thank my fans for their support by offering them a new and convenient way to stay in touch with me and my music. I am looking forward to a more engaging experience with my friends and well-wishers. Salaams to the motherland!” Rahman said in a statement.
Some of the key features of the app include a consolidated social feed including Twitter and Facebook posts made directly by Rahman, direct access to his videos as well as premium videos only available on the app, and exclusive photos.
Fans can either buy or complete challenges on the app to earn points to redeem against content and merchandise. It is already live on iOS and Android.
Published in The Express Tribune, August 20th, 2014.
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