Half of the city’s landlines have been receiving the message. PHOTO: AFP/FILE
KARACHI: On a lazy Sunday, a woman was woken up by the telephone ringing at the ungodly hour of 7am.
Who could it be at this hour, she pondered as she drowsily reached for the handset. To her surprise, a husky but alluring voice – one which has been clogging the airwaves these days – was on the other end, speaking in Urdu.
“Assalam-o-Alaikum. This is Imran Khan speaking. How are you? I am coming to your city to bring everyone together on December 25 at Mazar-e-Quaid for a peace rally. I hope that you can break all the shackles and take part because at this rally we need to make the beginnings of a new Pakistan. I will be waiting. Thank you.”
This recorded voice message by the Pakistan Tehreek-i-Insaf’s (PTI) chairperson Imran Khan has been waking up people across the city – much to their delight it appears.
“I was shocked to hear him,” said Saba Abid, who received the message on Sunday morning. “In the beginning, I couldn’t understand why he was calling me. I think it’s a creative way to advertise, except for the part of waking up people early in the morning.”
It seems to have worked, however, as Ariba, a teenage resident of DHA, was sufficiently convinced. “Listening to his voice message was amazing,” she gushed. “I am definitely going to his jalsa with all my friends.”
This marketing strategy was first used to invite people in Lahore before the jalsa on October 30 and the party felt it produced successful results in mobilising thousands of people. “In Karachi we decided to do the same thing because miscreants are tearing down our posters and banners,” said the party’s head in Sindh, Naeem-ul Haq. “Through Imran Khan’s personalised message, we hope to mobilise our supporters.”
The phone campaign has been going on for a week. “Around 300,000 people will be receiving the recorded messages on their PTCL landlines,” explained SM Ilyas at the PTI Karachi office. This is about half of the total number of subscribers in the city.
A Lahore company is involved in the social marketing, and anyone can call the number, 042-38375454, to hear the message as well.
Haseeb Anwar, a resident of Gulshan-e-Iqbal, was so excited to hear his favourite politician’s voice, he started talking back until he realised it was a recorded message. He’ll just have to wait till Christmas to hear him live.
Published in The Express Tribune, December 20th, 2011.
Correction: Due to a typographical error, the word ‘beginnings’ was misspelled in an earlier version of the article. The error has been rectified.
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I am PTI and Imran Khan supporter. I have a question. Is this legal? Would this not be considered SPAM ? waking or interrupting peoples lifes without consent.
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I have heard that the message is very well recorded; almost looks real. Now that is creativity. Where there is a will, there is a way!
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I called on the number mentioned above but couldn’t hear the respective message :(
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yeah got the call ;)
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This reminds me of the book ’1984′, where the secret government reaches every household through a communication device. Anyways, this clever marketing strategy shows how PTI is the party of the 21st century, as it is using new, technological, never before tactics to promote itself. Way to go PTI
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I wish if i could have attend but i appeal to all and everyone who wants change to attend and help bring the change please thanks pakistan zindabad !!
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Unique idea for the first time in Pakistani politics!! Now wait for PML-N to copy it Recommend
This reminds us of the Obama campaign. Yes we can. Go PTI!!
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Imran never seizes to amaze us. Now I am going for sure!
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This is soooo revolutionary and innovative… That’s really a work of fresh young professional minds… Love PTI loads for this.
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Good I like that :))Recommend
Those who have to attend his jalsa will attend it – with or without his personal call message. That’s what we Lahoris did on 30th October. Let’s see how Karachi welcomes our hero.
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No Bilal. This is advertisement. Who minds hearing IK on phone? I for one will go absolutely nuts. Such a message is enough to make my day.
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hes wasting money on recorded phone calls ? just for a jalsa!
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@bilal not really, a spam is from an unidentified source, this is Imran Khan speaking!
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Great strategy!! Love you Imran Bhai :~)
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Yes, it is SPAM if all others start doing it for their Jalsaas!
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@bilal:
its kind of Telemarketing
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@bilal was it not a crime to tear down PTI posters? Let me tell you this, everything is fair in love and war, and this is war for survival we are dealing with bud.
I dont like the idea of calling at 7 am though.
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@Bilal: So you should consider every caller on you phone to be a spammer.
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@ bilal
It would be illegal if the Prevention of Electronic Crimes Ordinance, 2007 was in force, but it lapsed over a year ago. So I don’t think it is currently illegal.
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PTI best in using all the creative tool and techniques to reach their supporters..Bravo
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@bilal:
I don’t think so it is fake thing. It is excellent way and the people should be motivated using different communication sources.
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@Bilal…this is not considered spam because It is not like typically repeated annoying telemarketing messages. Just a one time message. Secondly, it doesn’t have a commercial aspect to it and therefore, it is used by many non-profit organizations in developed countries as well. Lastly, out of curiosity, how would you receive consent from people on a unprecedented one-time event?? By calling them to ask beforehand? If so, that would be waste of time and resources for a one-time event, which itself will be considered SPAM going by your definition???
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I received his call too … :D
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@bilal: According to Pakistani law, no. It is not illegal nor spamming!
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“Marketing ploy” … sounds so filled up with bias.
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@bilal:
Political calls are different from the solicitations and telemarketers. They’re permitted under the law.
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These robo-calls are very common in the American electoral campaigns. I used to receive automated calls from Barack Obama during the presidential election of ’08.
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Rise and take your fate in your hands!
Buy Imran Khan GAMEOVER Tshirt!
https://www.facebook.com/gameovertees
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@Ayesha Ahmad:
dear u must again and again to hear this we all love imran khan and God help him and protect him….
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@bilal:
this is revolution current state of Pakistan is not in a condition to wait for people to wake up.
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Call me IK on my Canadian number. PLEASE PLEASE
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Dear Mr Khan
I just want to wish you all the very very best for Karachi. my all prayers are with you for your safety and success. you are our last hope
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Fatal Impacts of using tele marketing in Politics is more dangerous than using religion in politics. now international private entrepreneur will promote future Facebook revolutions…be readyRecommend
i wish i could hear his voice……………
given number is not responding……..
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I too called on the number mentioned above but couldn’t hear the respective message ?
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yes Guys & girls go over there …………..It would be great fun……Moreoever……we need to save pakistan and have to make it ideal pakistan of Quaid…….
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@bilal:
I am PTI and Imran Khan supporter. I have a question. Is this legal? Would this not be considered SPAM ? waking or interrupting peoples lifes without consent.
How can you bring change if you cant receive a call. You receive dozens of advertisement SMS daily. I hope each number will be called only once by PTI team. You receive many calls from call centers advertising different products. Don’t misguide people by calling yourself PTI member.
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IK u will be successful in ur mission Insha ALlah
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@bilal, Telephone is not restricted to a privacy level, its open to public. Even if you raise it as a legal issue, a political party would have it covered.
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Please REMOVE the Phone Number.. the Imran Khan’s message has been changed by the company for their own advertisments..
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Only those people registered on the 80022 SMS service would be receiving the call. This is to ensure that all PTI subscribers are contacted, thus, anyone who isn’t registered will not (in all probability) receive any call.
And sorry for the early morning calls! It was not meant to be. Apologies!
This was automated, but you can hear him live on 25th December at the open ground at Mazar-i-quaid. Be there and be an expression for Karachi alongwith thousands of other families.
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imran khan will destroy corruption ………….. a charismatic leader in the making……………………………….
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Listening vioce of THE IMRAN KHAN on my cell, was a awesome experience to me, a great feeling, something i never experienced in my whole life… everybody is with Imran Khan, but we the people have to prove it by participating in 2th December Jalsa, and always be a support to Imran Khan, not for his own, but for the better future of hte country… GO ON IMRAN KHAN…. we all are with you
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Awesome aesome, i got the call at eleven in the moring and had even gotten it at six wouldnt have stopped me form going!! yeah finally we have a sensible choice
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@bilal:
I do not think their is a “Do not call” list in Pakistan. Even here in the US it is absolutely legal to call for marketing purposes unless your telephone # is on the do not call list. We receive messages from political candidates for the senate and even preseidential elections all the time here in the U.S.
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It is definitely privacy infringement, if IK would have done this in UK, he would have been fined millions. Leader talking about rules smashed the rules
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I tried to call the number mentioned in the article, but instead of Imran’s message marketing company is publicizing itself.Recommend
@bilal:
i wonder do u have the same opinion when different organizations call u to market their product. Iam sure no one says its illegal because they called you without your consent. Hence if a politician is using the same strategy, why should it be illegal.
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It would be spam if you consider this “unwanted” & “irrelevant”. Do you?
Even supporters of other parties were glad to hear this message, and they do want to hear it one more time. It’s more then just an invitation. It’s certainly not a spam. This will be written in history as a very innovative technique to push people and make them feel that they can bring change, they can be a part of bright beginning of PAKISTAN.
Spam messages, calls, do not make you feel the same.
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Good Luck PTI….. Change has already been startedRecommend
Great idea…It will swell up the ranks on the 25th for sure.
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well i don’t answer unknown numbers which is just as well!!
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@bilal: No, here in the US telemarketing is legal then why not this, which is in Pakistan. not to say that no laws exist in Pakistan.
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I am the realist and I love Imran Khan NOW!
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i like this marketing strategy of PTI.
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Good on You Imran Khan and PTI. You have done excellent job. This shows that how visionary, creative, knowledgeable and versatile Imran Khan and PTI Members are. PTI has changed the face of old politics where people used to be transported by truck and trolley for publicity.
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It’s funny how people are fascinated about this in Pakistan. I ran a small municipal campaign last year in Canada and had broadcasted my message to some 5000 households. Here politician do it all the time. It starts to get annoying after a while but I guess its such a new thing in Pakistan that it works… as long as PML-N does copy it, i would get so annoyed if they did
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This is pure marketing. Good use of technology. Excellent…
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but seriously, people should notice that Imran khan is including a lot of 12th players from every party…….Recommend
No change will come from PTI. 100% true
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I can hear him on and on. He is my Kaptaan.
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Who would’ve known that Imran Khan would find HUGE fame and success 15 years down the road….perseverance pays off!
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An outstanding way to convince people of Pakistan …
my family is going to join you on 25th decemeber as i am not in Pakistan.
I wish you best of luck for your future.
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FYI.. please fix the typo in your article… “beginings”
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For Heavens Sake…..IK is talking about Pakistan and for your kind information, Pakistan is in deep trouble. If you are not supporting him, you are not being loyal to your country. Please, either save Pakistan or leave it.
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got the call n my bothh numberssssss =P i would say i dont believe any politician in this country not even imran khan but y not give him a try…so i would definitely support imran khan
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Now this is called ‘waking up’ people. Karachiites have been sleeping for too long now. Its time they realised that this is the perfect opportunity to save our country which is plagued with all sorts of problems. The future appears to be very bleak and time has come that we do something to change that.
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All the very best to Imran Khan for his Jalsa..
May Allah make it a success InshAllah..Recommend
We need a leader for our country which is in worst shape and these guys here are worrying about spam calls. How ironic!
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@sk no he’s using the money to unite people. The pakistan cricket team is a true reflection of what we’re really like. talented but selfish! Its time that we got together and saved this country.
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Technology Time :)
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@Pakistani:
Maybe you will bring the change… 100% false
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great tactics by PTI!
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@Ahsan Mlk:
Is there a way to listen to the message? I live in London but would love to just hear what he says!
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its amazing what one can do when u have the backing of the agency!
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The telephone call, the talk shows, the rallies with great atmosphere is all good and there should be more. What also should be ensured is that when I go to vote the process must be safe, credible and the result fair. Good luck to PTI.
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Its so funny reading most of the comments here…ppl saying revolutionary step, 21st century modern step..Here in india it was used in 1998 as well as during 2004 general election with Vajpayee calling phones!!!..
and everyone knows the results…
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How its possible to get in touch with imran khan if any one desires to some useful tips
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To everyone who is saying its illegal and saying that if it was happening elsewhere… he would be sued!… just to make it clear!… here in canada… we get calls from MPs & MNAs even premiers to vote for them!…. (all recorded msgs)… its just a way of getting to ppl personally!…. so dont make an issue out of a non-issue!… just enjoy the moment, and a new thing introduced to Pakistanis!…… its better than getting lame joke sms!!
btw.. that phone number isnt working! :(…. I soo want to hear the msg!…
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@Sk: Its not JUST a JALSA!!!… its history in making!!!
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Jeay IMRAN KHAN Jeay PTI !!! <3
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According to Rules of PTA, Telemarketing, without express written approval of the customer, on which marketing call is made, is crime.
So how can People of Pakistan expect a change when PTI it self is involved in criminal activities and is in breach of Pakistani Laws?
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Yes.. I am going.
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This is ethically im-moral.
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@Moise:
What’s so biased?? Marketing Ploy means a marketing tactic/ strategy. Exactly what PTI has done. You need to be a bit open minded and stop being paranoid seeing every word anti PTI!Recommend
Great thinking from a great man! We live in the 21st century n its great to utilise technology in such a way. Its not illegal to use such methods. I live in england n recorded messages are a popular form of telemarketing. But u never know in pakistan anything can legal one day n illegal the next! Imran khan is a legend in the west british muslins feel proud to be associated with him.
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I received the call and it fooled me . . . I said “WalaikumAsalam” and was stunned that Imran was personally calling me. Then it dawned that it is a recording . . . but let me tell you, it felt like he had made the effort in inviting me personally.
So here is change calling me on a Sunday in the peacefulness of my residence . . . if I ignore it and don’t support this man and his ideas, will I be able to live with myself if change doesn’t come or comes but doesn’t sustain?
I am going to the jalsa to thank this man for believing in himself and for believing in us.
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smart way to wake up everyone …:P
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i called at the no bt there ws an advertisement, no msg of such kind
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@ Ahsan Mlk: that’s not true my own home and several of my relatives have received calls, and we’ve never registered with any number. and No Don’t appreciate calls after 9pm to attend a political rally.
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Well done IK ,it just proves that PTI is quiet innovative and modern unlike other old political parties.Yet another feather in yr cap.Recommend
This is how it works, you have new ideas, you have a chance to come up with the talent and the leader will listen to you.
This is the best ever political party we have seen in the country. I am hoping one day we will be appreciated and IK govt will sponsoring youth to implement their ideas. God bless you IK you are the true leader.
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@Haseeb Uddin:
Do we have any laws like this?
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The number is not valid.
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@Bilal,
Its not illegal as the call is being made to only people who have subscribed to official sms campaign, its not random but only to subscribers.
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The number mentioned above is not working. :/
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@Oldfunda. You cannot see the difference between Vajpayee and Imran. We are not happy about call but Imran’s call. BTW Were Indians happy to receive Vajapyee call?
As it is first time in Pakistan from politician so let us happy. We are already in lot of stress.
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while reading this article i heard a beep from my cellphone and following is the message i received right now:
“I invite you to the national uniy jalsa in Karachi on 25th December at Mazar-e-Quaid – I hope to see you there with all your friends and family”
– Imran Khan
He is leading from front without a doubt!
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God bless PTI and IK
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If it were anyone else, people would have been outraged. It would have been (rightly) considered an infringement of their privacy rights. I guess being pretty does give one the licence to do whatever one wants. I wonder how much this advertisement firm’s charging him. Oh, I forgot. He’s also extremely rich.
Note to self: Must be pretty and rich to rule country.
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@Bilal, unsolicited contents delivery is spamming… unfortunately we do not have a law in place to control it, like in US, they have implemented a CAN-SPAM Act, which protects unsolicited contents delivery.
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the number was working till yesterday with the recorded message of imran
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@bilal:
it is legal.. its part of marketing… i think US used it first….
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different and motivating idea and…… different he is
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Can’t wait to see him live in Karachi, i hope Karachi Jalsa will start off with some soul awakening music like Lahore…
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When will Nawaz Shareef copy this?
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All the best Imran. I hope this becomes the biggest ever gathering in Pakistan History. May Allah succeed Imran and save him from any harm.
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@JoJo:
I live in UK and it is not illegal in UK, alot of marketing companies call on landlines in UK as well. And Also, the people who are receiving calls are registered PTI members and they have provided their numbers to PTI. I do not think any harm in that. Even it is an honor to receive a call from Imran Khan
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@Tauseef:
the correct number IF YOU WANT TO CALL is 009242-38375454.you can call on this number to hear the message if you are from Pakistan.As, 92 is the code of Pakistan and 42 in the code of UK.if you RECEIVE a call then the number would be displayed as 0042-38375454.So don’t worry, they didn’t change the number, it’s just a country codes thing.
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@bilal:
No, It isn’t illegal and it’s not a spam either, Spam is when you get messages from unknown sources, here on this call source is crystal clear and i wonder who wouldn’t want to hear the voice of A Great, Clean, Honest, Caring and Loving leader IK.
I live in UK and even here it’s not illegal, it’s one of the marketing strategies companies use to promote their businesses. I’m amazed Khan has come up with such a new idea in Pakistan to promote his politics and awake the people of Pakistan from a long sleep.
Bilal I’d request you and all others who could reach to Khi , Please do go to Jalsa. It’s in your interest and in the interest of Pakistan.
Save Your Future, Save Your Pakistan … Go to Jalsa to Listen Imran :-)
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Great Way of mobilizing people.Khan will beat all the politicians with his wisdom.Recommend
this technique has been used in American elections for number of years it is a form of electronic canvassing but it will be new to most of people in Pakistan
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Thanks every one for your replies.
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@ Adeel Ahmed..point taken man and i can understand when u say u r happy cause its Imran’s call.. believe me here it was used by many politician and ppl got so annoyed with these calls that it in a way had a negative impact on the campaign. Overkill of anything is not good i guess.What i can gather from the information here is since its new concept in Pakistan it has a novelty factor and it attracts ppl.So far so good…good wishes to IK
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@bilal:
this is absolutely legal. this strategy was fisst employed by BJP in india by sending voice messages of Bajpayee ji. Though BJP lost the election.
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i just hope that nawaz sharif doesnt call me
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If making such a call would have been illegal Imran would have never done that.
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good job PTI…..
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@Ahsan Mlk:
I registered my number on 80022 for receiving SMS updates from PTI, not receiving voice calls.
What would be next? Some PTI prankster would using my number and calling me at odd hours just because I gave my number? This is unethical!
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Yes this marketing strategy is very much legal. Whether its ethical or not, is up for debate.
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Though it might be considered spam but its ok. Its time for people to wake up and support someone else. These people sleep when elections are near, never go to fulfill their rights (voting) and then complain about the country’s leadership and government. Its time for people to wake up and change Pakistan or else forget about any change for the next 5 years. I am not a big fan of Imran’s politics, just saying. But he is the best among the lot and he has proved it time and again with his world cup win, cancer hospital and health related work and educational work. So why not try him. establishment may be behind his uprising but i dont see any harm in it. All the politicians in the past used establishment in one way or the other.Recommend
Imran should be fined for spamming unsuspecting people. I was driving in my car when I got the phone and was thinking what is going on? Obviously it landed me in a dangerous situtaion,
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Zindabad IK
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@bilal:
It is totally legal and does not consider a spam under any Pak Tel/Comm legislation.
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@CK:
Also John Kerry’s campaign, both of which I was a part of…
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i think some friends not dialing the city code 042 before the number. i called and it is responding. the company doing is Global IT Vision and they also did it in Lahore i remember receiving a call than too.
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Waiting for Imran Khan’s visit to FATA and hence the CALL
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Hats off to the brainiacs behind the strategy! Bravo!
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Assalam O Allaiku, mai Imran khan baat kar rha hun ” PAUSES so that you can say Walaikum assalam to him… hahaha
that recording just made a fool out of me! cuz in the beginning i thought it was real
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now this shows, pti and in glove with agencies. GO ask for this kind of marketing from PTCL and pretend as legit company, hear what they will tell you.
“Pakistan Penal Code does not allow sharing of personal information of pupil outside government agency”
My company ‘pfizer’ was rebuked by PTCL in 2010 about a campaign.
wonder how they got list and approval to do this.
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Immi, let people say what they want to say, i support you till i believe you are doing the right things. If you wake me at 3 am, i dont have any complaints as i have been suffering from load shedding for many years. i pray that you deliver what you have been promising. May Allah guide you. Just be honest.
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My brother got call and he thought, just for an instant, that Imran himself was calling.
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A good way to wale up the deep sleeping MQM ridden Karachi people.
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@Saim Baig:
Sheikh Rasheed did it in NA bye-elections way back
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@Ahsan Mlk:
Never knew people with landlines could subscribe to a mobile service :P
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@bilal:
no yar if they do not do that so how could u wake up and a call of 30 sec does not make any sense that they try to disturb u they want u to wake up as we all are sleeping ok bro. . . . .
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@TightChuddi – how much will PML (N) and PPP supporters lie – you say you were driving car – all the calls were made on PTCL Line not on mobile phonesRecommend
@bilal:
I am PTI and Imran Khan supporter. I have a question. Is this legal? Would this not be considered SPAM ? waking or interrupting peoples lifes without consent.
Reply:
How can you bring change if you cant receive a call. You receive dozens of advertisement SMS daily. I hope each number will be called only once by PTI team. You receive many calls from call centers advertising different products. Don’t misguide people by calling yourself PTI member.
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@JoJo, I live in Canada and it is not illegal at all, we receive atleast 4 calls like this every day and sometime its a recorded message, even politicions use the same way to convey their message at the time of elections.
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What a great idea and innovation. It would be my luck to hear such a great leader. Really, we have never seen in the history of Pakistan such a marvelous thing. It it is honor of IMRAN KHAN and PTI that he has used technology in a genius way. Such Leaders Lead from the front and take the country to the heights of Glory.
Imran Khan Zindabad………
PTI Zindabad…………………
Pakistan Paindabad………..
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Yes I got the call too and was excited confused for 5 secs till I realized it was recording. I wanted to complain to him about my daily commute to chundrigar road area. Millions suffer everyday in polluted traffic due to Sindh cm decision to block the road next to pc hotel for convenience of this one man. It is joke in the name of democracy. I hope imran khan doesn’t fall into same habits when elected.
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who was tearing down his posters?? I am afraid some ”political” party won’t let him do a peaceful jalsa in Karachi keeping in view IK popularity across the country.only people of Karachi can stop these miscreants by attending his jalsa in huge numbers.I am more worried about his safety and well being there.
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@Hameedullah:
Let me open dictionary for you and tell you the meaning.
ploy/ploi/
Noun:
A cunning plan or action designed to turn a situation to one’s own advantage.
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@bilal:
GET A LIFE!!
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This is very common in the West. I regularly gets emails from President Obama. This strategy was invented by Bill Clinton in 1996 when he won the second term. No big deal, just a mass marketing call.Recommend
Assalam O Allaiku, mai Mohammed Abbasi baat kar rha hun ” PAUSES so that you can say Walaikum assalam to me… – acha ji remember to vote for the best person you think can help Pakistan not people who have been tried and tested tried and tested tried and tested…
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I live in New Jersey and we receive same kind of voice message recordings from political candidates running for election. This tectic is legal and currently being used in the USA
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@bilal:
it is called creative marketing technique :)
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