Such a venture is the first of its kind in Pakistan because it provides TCBY’s renowned frozen yogurt which is advertised for its health benefits and quality, and Mrs Field freshly baked cookies, all under one roof.
“We just quietly opened our doors and the response has been amazing,” says Aasya Malik, the cafe’s owner who, after living in America for several years, moved back to launch this franchise. Malik also claims that she had to open the cafe a little before the scheduled date as several people kept coming to their doors for frozen yogurt or cookies.
With the aim of maintaining quality, everything — from the dough to coffee — had been imported, confirmed Malik. Determined to make this project bigger, she also added that she would bring the cafe to major cities such as Islamabad and Karachi in the future.
An interesting aspect of the design of the cafe is its modern layout which allows space for activities such as open mic events. “We want to provide a platform for youngsters. We haven’t put any paintings on our walls because we want to encourage local artists,” says Malik. As a result of this approach, the interior of the cafe is slightly different from fast food or quick-stop cafe settings in America.
The outlet, which allows one to try assorted cookies and a range of imported frozen yogurts, is likely to become a hangout spot for people of all ages. Usman Ayub, a student, said that it was great thing that Pakistan finally got Mrs Fields, as it is a quality brand. He further added that the most important thing of the cafe is its atmosphere, which “provides an environment for people to relax and have fun”.
Published in The Express Tribune, August 15th, 2011.
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Angrazi Nankattai? Bhoth Na insafi hain!
too expansive
Labanese sweets are better than these macaroni sweet,
Mrs.Fields Cookies based ingredients in USA contain NOT HALAL Alcohol by products such as pure vanilla extract which is based on alcohol.
It is located on mm alam road 18-C-I
Where in Lahore is this cafe located?