Keeping it Kazim’s way

Disappointed with Lollywood, Kazim aims to support Pakistani cinema through her own fim producing company.

LAHORE:

Juggan Kazim has been a breath of fresh air in the world of modern entertainment. From acting to modelling to hosting a morning show to being the brand ambassador for Garnier, Kazim has been in the limelight because of her versatility.

After her much criticised role in the Lollywood film Khamosh Raho, Kazim is back as a breakfast show host and an outspoken advocate of sustaining the Pakistani film industry. “I know I have made mistakes and I know I have to provide good entertainment and I do regret it when I let my fans down,” says Kazim.

Her experience in Lollywood has not left her completely disillusioned. In many ways, it has given her the incentive to figure out ways to help the industry. “Fixing the film industry in this country will take some time; it took a long time to get to where it is now and it will take a while before it regains its former glory,” states Kazim. Her ongoing projects include a new feature film and her own film production company called the Creative Village. The production company aims to support Pakistani cinema and offer employment to local actors. By next year, she hopes to produce films and possibly some theatre plays.

Although Kazim says she is taking a break from acting, she has still taken out time to skim through potential ventures including Lollywood films and TV dramas. Additionally, she recently endorsed Garnier Light SPF 15. Kazim says that she chose this role as Garnier provides quality products and that she would not have been comfortable being the brand ambassador of (or endorsing) some product which she did not support herself.

However, her main focus remains her son and her breakfast show “Ye Subh Tumhari Hai”, which has shown impressive ratings since the beginning of the year. The show has introduced a segment called “Sur Ka Sitara” which gives singers — who are unable to make it into the mainstream — a chance to participate in a musical competition. The contestants come from major cities like Karachi, Lahore and Islamabad and the selections are made by judges Shazia Manzoor, Hamid Ali Khan and Shabnam Majeed.

Published in The Express Tribune, August 6^th, 2011.