Fund raising campaigns for the flood victims received a boost after an application, Relief Copter, was launched via the Apple app store and Facebook to help raise awareness and funds for the flood victims.
The application launched by we.R.play, partnered with Bangladesh based G4R, is a game which features eight levels depicting landscapes of Pakistan and an aid copter that the user has to land accurately to progress.
“We wanted to play our part in helping the people who lost everything when the floods hit,” said Kamil Waheed, a developer with we.R.play. “We hope to remind the world that the flood waters might have receded but there is still a lot of work to be done to put the millions of lives affected back on track.”
The game also features important facts and photos about the impact of the floods, along with the ability to share information and donate to the flood relief effort (Facebook version only).
The revenue earned by we.R.play through Relief Copter is being donated for the rehabilitation of the flood victims (Apple keeps 30 per cent of the App store sales).
This post originally appeared on ProPakistani.pk.