Designer Shamaeel Ansari launches winter collection

Designer Shamaeel Ansari launches winter collection and stocks ensembles from PLBW collection


Mehek Saeed November 15, 2015
Shamaeel’s winter collection did not diverge from her signature aesthetics and featured a new range of structured silhouettes and layered separates. PHOTO: PUBLICITY

LAHORE: Exuding a “feminine and an eclectic” appeal in the aesthetics was fashion designer Shamaeel Ansari’s winter collection. The designer showcased at a small soiree in the metropolis, with the collection featuring popular ensembles from her PFDC L’oreal Paris Bridal Week (PLBW) collection and a few new pieces. 

Shamaeel’s designs are well-known for their jewel-tone jackets, luxurious overcoats, slim pants, sophisticated cuts and an unusual juxtaposition of colours and prints. Her winter collection did not diverge from this signature style but also offered structured silhouettes and layered separates. She is known for her use of the brick red colour and attention to detail and she did not disappoint in that aspect.

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The winds of winter brought with them heavier dupattas and velvet jackets, which seemed perfect for the season’s wardrobe. Multi-layered and exuberant, this was definitely not a collection for the faint hearted or the wallflower bride. The Game of Thrones soundtrack at the launch filled the room with a sense of avidity like it did for her PLBW 2014 showcase, befitting the grandeur of the clothes.

Despite being a part of the industry for over 28 years and maintaining a loyal clientele for her luxe couture pieces, Shamaeel has maintained a relatively low profile. Her one-year-old flagship store stands strong in Karachi and she reveals she plans on opening a store in Lahore next year.

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When Karachi designers step foot in Lahore, they feel the need to experiment with their designs in order to cater to Lahori clients. Designers, such as Misha Lakhani, recently set up a store in the city, featuring a clothing line solely for Lahoris. Referring to this, Shamaeel added “I believe a designer should have their own hallmark. It’s for a designer to influence style. You don’t cater to a market but you need to put your own stamp of individuality and statement of style.”

Published in The Express Tribune, November 16th, 2015.

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