The pastel coloured outfits and matching hijabs were a part of the new range from the fashion label and were hung on a fence for a fashion shoot.
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The shoot was subsequently 'swarmed' by the police when they mistook these clothes as Islamic flags, reports Daily Mail.
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Known to be one of the world's largest hijab brands, the fashion label believes they were targeted because of their models wearing hijabs.
At least five officers interrupted the fashion shoot outside the Victoria Barracks army base museum in the west of Sydney on Sunday, reports The Australian.
The owner of the fashion label, Tarik Houchar, claimed that the group was asked by the officer to remove the clothes from the fence.
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"I'm still baffled by how the police could have mistaken ordinary looking garments for flags," said Tarik. "I'm saddened by it all. We were definitely targeted because we had models that were in a hijab," he added.
New South Wales (NSW) Police confirmed the news saying that they had approached the group including a stylist and photographer and have also taken down their personal details.
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Tarik didn't hesitate to ask why they were being interrogated in an 'intimidating' way. To which an officer said it was because of 'things happening overseas'.
Tarik took to Facebook to criticise the police for interrupting:
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A spokesman for NSW Police said, "Police spoke with a group of people outside Victoria Barracks in Paddington yesterday. Officers established the group were holding a fashion shoot at the location. Once those involved realised their location, the garments were removed from the wall."
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"Their details were taken and inquiries were made. Police left the area and it is believed the parties remained in the area. No further action was taken," he added.
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Hijab House was founded in 2011 and is based in Sydney's western suburbs. The brand is known for designing clothes that are culturally relevant and in accordance with Islamic rules -- only revealing the face, hands and feet -- while making it appealing for the target audience.
It is extremely popular among the Muslim community, with sales said to especially escalate in the month of Ramzan.
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