Frost and feast: A melange of colour

Gul Ahmed will choose four lucky winners every hour and each will receive outfits from GA's best-selling collection.

It’s that time of the year again when winter is just around the corner. It is also the time when Gul Ahmed puts their best foot forward with the launch of the much anticipated Winter Collection 2015. The collection is due to be launched on October 31, 2015 and includes an impressive array of fabrics ranging from the comforting velvet, karandi and pashmina to the season-savvy khaddar, linen and corduroy.

With the needs and preferences of women from every age and demographic kept in focus, Gul Ahmed features a colour-palette that is unparalleled; bright and vivid colours with floral patterns, and block print motifs on a darker palette of colours. The staple khaddar range is based on fusion between traditional and botanical patterns. As always, the trend-setting designs for the exquisite Silk Velvet and Pashmina collection will feature some truly outstanding floral Persian motifs on subtler colours like beige, purple and black.

The get list:

Here are some of the dresses that we love:



















 

#GAWinter Selfie Competition

For the launch of the winter collection, the textile giant has organized a selfie competition at four of the most famous malls in the country: Dolmen Mall – Clifton (Karachi), Dolmen Mall – Tariq Road (Karachi), Centaurus Mall (Islamabad) and Fortress Stadium Mall (Lahore). The customers can visit the selfie booths set up at the brand’s “Ideas by Gul Ahmed stores” where they can take a selfie and post it on social media forums like Facebook, Twitter and Instagram with the tag #GAWinter. Gul Ahmed will be choosing four lucky winners every hour; all winners will receive outfits from the best-selling Digital Dreams collection. You can follow all the latest updates from the event on Facebook.

So get ready for the apparel launch of the year and visit your nearest Ideas by Gul Ahmed outlet or the online store to become a part of the exciting winter extravaganza!

Gul Ahmed has been synonymous with perfection and quality in textile ever since its creation in 1953. Long associated with classic designs, quality fabric and great value, Gul Ahmed is extremely popular among women across all demographics. Over the years, it has evolved into arguably the largest and most popular fabric manufacturer and retailer in the country with an impressive chain of over 70 retail stores in 18 cities across Pakistan.