Breast cancer awareness: Softlan, Pink Ribbon kick off campaign

KARACHI: Softlan, the country’s first post wash fabric conditioner, has joined hands with Pink Ribbon Pakistan (PRP) for breast cancer awareness nationwide. In honour of the World Breast Cancer Awareness month, Softlan launched its annual awareness campaign and hosted a launch ceremony at Colgate-Palmolive Head Office on October 1. This partnership was marked by the signing of a memorandum of between Colgate Palmolive Pakistan (CPP) and PRP. “Women are the heart of the home and our core consumers. We care about their health and well-being. Thus, the Softlan Breast Cancer Awareness campaign aims to educate women about the disease and early detection through regular screening. We will also donate a certain percentage of Softlan sales in October towards the development of Pink Ribbon Breast Cancer Hospital,” said Sidra Akram Sheikh, Brand Manager Softlan at the launch.

Published in The Express Tribune, October 3^rd, 2015.