Online shopping festival: PTCL partners with Google for Tech Mela festival

KARACHI: Pakistan Telecommunication Company Limited (PTCL) has announced a partnership with global search giant Google for Tech Mela, a first of its kind online shopping festival in Pakistan. Designed to promote the growth of online shopping in the country, the 10-day festival features products by Google's leading retail partners, a PTCL statement said. Acknowledging that increased Internet penetration is vital to the growth of e-commerce in Pakistan, PTCL is leading the way by offering special discounts for its products and services through Tech Mela, the statement said. PTCL has extended its existing partnership with retailer Daraz.pk to offer doorstep delivery for Tech Mela. "Convinced that online commerce in Pakistan is on the rise, PTCL is geared up to enable e-commerce retailers in Pakistan and is also looking at this channel to interact with our customers," observed Adnan Shahid, Chief Commercial Officer at PTCL.