It’s a deal: Leo Burnett signs up with Adcom

Pakistan has become an important market in the Asia-Pacific.

Adcom, one of Pakistan’s largest independent advertising agencies, announces its affiliation with Leo Burnett, a leading global agency network.

With 85 offices and more than 8,000 employees worldwide, Leo Burnett is part of the Publicis Groupe, the world’s third largest communications group, a press release said on Sunday.

Although Leo Burnett has been present in Pakistan for a number of years, by partnering with Adcom, it has re-energised its focus in the Pakistani market for its multinational clients.

With over 35 million Internet users, growing in aggressive double digits, Pakistan has become an important market for Leo Burnett in the Asia-Pacific region. Commenting on the newly-signed agreement, Jarek Ziebinski, chairman and CEO of Leo Burnett Asia-Pacific, said that he saw a lot of energy and potential for growth in this relationship. “Leo Burnett’s global expertise in integrated communication combined with Adcom’s deep understanding of the Pakistani consumer can become a powerful force for Pakistan’s communication industry,” Ziebinski added.

Adcom CEO Imran Syed commented that communicating with the increasingly digitally-connected Pakistani consumer requires newer ways of developing integrated solutions. “Through this relationship with Leo Burnett, we look forward to training opportunities, global learning and expertise, especially in the integrated space. It will further strengthen our service proposition,” he added.

Adcom’s current creative portfolio includes Telenor, Samsung, Engro Foods, Atlas Honda, Pak Fan, Qarshi Industries and other local and multi-national brands.

Published in The Express Tribune, August 3^rd, 2015.