BBC Asian Network has initiated a unique social media campaign titled ‘Ramadan in a day’ to capture the spirit of Ramazan. The event will archive direct conversation with Muslims online from sunrise to sunset.
Creative lead for Digital Guerrilas, Stefan Shaw, partnered with the BBC Asian Network and BBC Religion and Ethics to work on the live social broadcast idea. "The aim is to create a meaningful online event that will use a mix of pre-created, and reactive ‘on the day’ content, to drive and curate social media conversation around Ramazan. This will help us capture and archive the day, and also inspire a wider awareness of what Ramadan means to young Muslims in 2015.”
“Social media can be great for curating and reflecting a ‘moment’. We were really hoping to create a ‘moment’ around Ramazan,” he went on to add.
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The hash tag #Ramadaninaday is one of the top trends on twitter in London and has been receiving a lot of response from young Muslims. The BBC Asian Network has been posting questions and exclusive interviews and archiving selected responses using the #Ramadan in a day. Selected content, including pictures, tweets and videos is being featured on bbcramadaninaday.tumblr.com
The event is a lovely way to involve people and discover Ramazan through them. Following are some of the tweets from BBC Asian Network's twitter and some of the archived content from tumblr. Pakistani musician Salman Ahmad is also one of the contributors in 'Ramadan in a day'.
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#Ramadaninaday is live! From now until Iftar, we’ll be hearing from people across the UK and showing a snapshot of life during the fast— BBC Asian Network (@bbcasiannetwork) July 2, 2015
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