International shows: Nine companies take part in S Africa exhibitions

Food, textile and cosmetic firms displaying products in the fairs


Our Correspondent June 23, 2015
The companies are taking part in the events under the auspices of the Trade Development Authority of Pakistan. PHOTO: TDAP

KARACHI: In an effort to encourage demand for Pakistani products, nine companies of the country are participating in the 22nd edition of the Southern African International Trade Exhibition for Retail Products and Africa Big Seven.

The companies are taking part in the events under the auspices of the Trade Development Authority of Pakistan (TDAP).

The fairs, being held concurrently in Johannesburg, were inaugurated on June 21 and will end on June 23. These are the largest exhibitions in Sub-Saharan Africa where more than 1,100 exhibitors from 43 countries are participating.

The target of the fairs is the retail sector with focus on importers, agents, distributors and wholesalers. Africa ranks highly in terms of international business interest as research proves that seven out of top 10 fastest growing economies of the world are in Africa.

The Pakistani companies taking part in the exhibitions include Mehran Food, Niraav Foods, Dawood Textiles, Softwood Textiles, Golden Pearl Cosmetics, Crosswear, Unique Trader and Best Clean Textiles.

South Africa is the most important and largest trading partner of Pakistan in the African continent of 54 countries. It is the biggest economy in Africa with a gross domestic product of $390 billion and total trade of $190 billion.

Traditionally, it is called a gateway to Africa as it plays a critical role in the socio-politico and economic development of African continent as it is a member of numerous preferential trading blocs.

South Africa imported goods worth $290 million from Pakistan in 2014 while its total imports were $85 billion.

Pakistani exports to African countries are growing steadily despite regional challenges.

Published in The Express Tribune, June 23rd, 2015.

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