Londoners ride in designer rickshaws for elephants

Now who would think that rickshaws might give contemporary clothes designers a run for their money?

Twenty designer-decorated rickshaws were spotted this week in London. Yes, in London.

PHOTO CREDITS: FACEBOOK.COM/ELEPHANTFAMILY

Rickshaws in the British capital, let alone designer-rickshaws sounds like information with humongous shock value. But these rickshaws were decorated by a charity for a cause.

Read: Pakistani truck art takes over streets of Milan

Elephant Family is the UK'’s biggest funder working for the conservation of endangered Asian elephants.

PHOTO CREDITS: FACEBOOK.COM/SABYAMUKHERJEE

It carries out fundraising events and has so far held egg hunts and parades for the cause. This year they sent out a fleet of twenty jaw-dropping rickshaws around London. The commuters would pay donations instead of fare. The charity aims to raise £1m to secure elephant habitat in Assam, India.

The radically modest vehicles went gorgeously hip with the likes of famous designers , Zandra Rhodes, Sabyasachi Mukherjee, Felder Felder, Piers Atkinson, Alex Echo, Rebecca Campbell, Diane von Furstenberg, Mulberry and Carolina Herrara.

PHOTO CREDITS: FACEBOOK.COM/ELEPHANTFAMILY

The dull neighborhood of London came to life as Goldie Hawn, a devoted supporter flagged off the project which is in partnership with Selfridges in London.

PHOTO CREDITS: DAILYMAIL.CO.UK

These rickshaws will be auctioned off by Sotheby's on June 30 where the Prince of Wales and Duchess of Cornwall, Camilla Parker Bowles play hosts.