Living dreams: Sunsilk lounge dazzles at PSFW 2015

LAHORE:

The most happening spot at this year’s Pakistan Fashion Design Council Sunsilk Fashion Week (PSFW) was the Sunsilk Dream Makeover Lounge. “Sunsilk’s collaboration with PFDC is a step forward in bringing contemporary fashion closer to the ‘Sunsilk Girl’, capturing the best hair trends on the runway,” said Madiha Saeed, brand manager of Sunsilk Unilever Pakistan, according to a press release.

Celebrities, designers and socialites graced the lounge at the recent fashion showcase in the city, according to a press release. The glitterati were spotted recording their dreams and aspirations in the form of video testimonials that were shared on social media, discussing what they would be if they weren’t who they are today.

The décor was inspired by the design philosophy of four renowned fashion designers, who will unveil their limited fashion edition shampoo bottles in the coming months.

The brand also took the opportunity to help girls live their fashion dream at PSFW 2015. Five lucky winners from thousands of entries from across the country were selected to live their dream of being a fashion journalist, event manager, stylist, photographer and fashion designer. Experts in the field helped them experience the career of their choice first-hand.

Published in The Express Tribune, May 5^th,  2015.

Like Life & Style on Facebook, follow @ETLifeandStyle on Twitter for the latest in fashion, gossip and entertainment.