Shaadi.com launches initiative to tackle marital issues

The initiative hopes to empower and educate South Asian women

NEW DELHI: Matchmaking service Shaadi.com has launched Shaadi Cares, a social initiative to educate and empower women regarding marital issues including dowry and domestic violence.

To tackle issues related to dowry, Shaadi.com has simultaneously launched its ‘How much dowry are you worth?’ online social initiative.

The company’s endeavour will be to educate its patrons by revealing shocking findings - the untimely death of over 8,000 women every year due to the evils of dowry.

Shaadi.com has developed a digitally interactive concept with hard-hitting facts and imagery, thereby urging not just Indians but also other South Asian women to take a stand against marital abuse and dowry deaths. Through this initiative, Shaadi.com intends to activate their online audience to be champions of change, which will help to take the cause offline.

“It is saddening to witness such a strong prevalence of marital social issues in India and across the world today. As a result, the original intent of marriage is getting lost.

"The fundamental purpose of marriage, across religions and cultures is to find lifelong equal companionship and support through the journey of life. Social evils such as dowry and domestic violence destroy the essence and institution of marriage,” Anupam Mittal, founder and CEO, Shaadi.com, said in a statement.

Mittal added, “Being a leader in the online matchmaking industry, Shaadi.com strives to play a positive role in directly helping victims of martial abuse. Through Shaadi Cares, we also aim to leverage our platform to raise awareness among our 30 million members about how marriage can and should be about ‘together for good’.”