Conventional Pakistani rickshaws get make-over, wifi

The campaign is yet to be officially launched


Web Desk April 09, 2015

KARACHI: The regular blue rickshaws we see on the streets are all set to be replaced by newly-designed rickshaws as part of a new marketing campaign.

The silver coloured, oval shaped vehicle is part of a marketing campaign by a Karachi based marketing agency Brand Activate for Ufone's new campaign.


PHOTO: WONDERFULPOINT.COM


The company is known for activating brand names through creative ideas.


PHOTO: WONDERFULPOINT.COM


Designed by an engineering company in Lahore, the rickshaws will include connections for wifi enabled services, as well as GPS navigation.


PHOTO: WONDERFULPOINT.COM


The campaign is yet to be officially launched with the exact features and functions of the new vehicle to be announced at the press event.

Twitter has seen a fair share of the newly designed vehicles.

https://twitter.com/kursed/status/585929828450217984





This article originally appeared on wonderfulpoint.com

Correction: An earlier version of the story wrongly stated that the article was originally published at defence.pk. The error has been fixed.

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