Conventional Pakistani rickshaws get make-over, wifi

KARACHI: The regular blue rickshaws we see on the streets are all set to be replaced by newly-designed rickshaws as part of a new marketing campaign.

The silver coloured, oval shaped vehicle is part of a marketing campaign by a Karachi based marketing agency Brand Activate for Ufone's new campaign.

PHOTO: WONDERFULPOINT.COM

The company is known for activating brand names through creative ideas.

PHOTO: WONDERFULPOINT.COM

Designed by an engineering company in Lahore, the rickshaws will include connections for wifi enabled services, as well as GPS navigation.

PHOTO: WONDERFULPOINT.COM

The campaign is yet to be officially launched with the exact features and functions of the new vehicle to be announced at the press event.

Twitter has seen a fair share of the newly designed vehicles.

https://twitter.com/kursed/status/585929828450217984

#3G @Ufone Redesigns Rickshaws Marketing for new Markting Campaign http://t.co/WwZciNORMw #Pakistan Via @Real_Men_SuitUp

— Sher Khan (@SherKhan77) April 8, 2015

Pakistani Rickshaws Get a New Design and Offers free WiFi as part of marketing campaign of Ufone http://t.co/VRE2BOIRgm

— Advertising Today (@Advertising2Day) April 8, 2015

This article originally appeared on wonderfulpoint.com

Correction: An earlier version of the story wrongly stated that the article was originally published at defence.pk. The error has been fixed.