KARACHI: Manchester United has decided to step up its game in Pakistan in a bid to further engage its ‘4.5 million fans' by offering complimentary personal accident cover, reported Manchester Evening News.
The 'United We Go Higher' scheme will see the Manchester United and Aon branded insurance card being sent to people who buy a new Haier smartphone.
"Pakistan is a great sporting country and football is becoming more and more popular amongst the country’s young generation," said Manchester United Group Managing Director Richard Arnold.
"It is an important market for Manchester United, one we wish to explore further, and we are proud to already have close to 4.5 million followers in Pakistan. With the help of our longstanding partner, Aon, we hope to further engage with these fans through the excellent insurance products being offered.”
The launch of the new card will be celebrated by entering the recipients of the complimentary insurance in a lucky draw that will award prizes and experiences, which include Manchester United training kits, merchandise and a a trip to the Aon Training Complex to see Manchester's first team train.
“We’re delighted to be launching our first Personal Accident cover with Manchester United in Pakistan," said Khurram Alikhan, chief executive at Aon Pakistan.
"Leveraging our global partnership with Manchester United, ‘United We Go Higher’ creates a unique opportunity for fans to win a number of coveted prizes including a trip to Manchester and the chance to meet their favourite players.”
Pakistan fans will be in for a treat as well as matchday screenings, interactive games and local initiatives with schools, colleges and universities are also on the list.
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