Wardrobe alert: Gul Ahmed launches lawn collection

KARACHI:

Gul Ahmed, one of the pioneers in providing a diverse range of designs on high quality fabrics suited for any woman’s wardrobe, has launched their Spring/Summer lawn collection.

The line offers a wide variety, from silk and chiffon dupattas to heavy embroidery to single-stitched shirts to intricately-designed three-piece suits. The color palette involves bright hues, which complement the vibrance and festivity of the spring season. The brand now has an additional line of luxury formals and prêt for women on-the-go. The price range starts from Rs2,000 for stitched lawn outfits, Rs4,000 for luxury prêt, and Rs2,000 for unstitched lawn.

Established in 1953, Gul Ahmed has grown exceptionally in today’s market. The brand takes pride in being almost as old as Pakistan. It gives it a competitive edge among today’s designers and retailers by producing designs that live up to the ever-changing fashion trends. The collection is now available in all Ideas stores across the country. On the retail front, Ideas by Gul Ahmed offers clothing and home accessories. Since its inception in 2003, the Gul Ahmed chain has expanded to 60 stores across Pakistan.

Published in The Express Tribune, March 28^th, 2015.

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