International conference: New investments likely in halal industry

MoU signed to help sector reach its true potential.

LAHORE: In order to give impetus to Pakistan’s halal industry, the Punjab Halal Development Agency (PHDA) and the Punjab Enabling Environment Project (PEEP) have signed a memorandum of understanding, under which both will work together to give a push to the sector and help it reach the real potential.

“The MoU will help promote new investments in the halal meat industry and open doors for new business opportunities leading to a broad-based economic growth,” said US Agency for International Development (USAID) Director for Punjab Dr Miles Toder while speaking at the 4th International Halal Conference here on Tuesday.

“The conference and exhibition provide a platform to develop business linkages and will give participants an opportunity to talk about the international trade and investment potential of Pakistan’s halal industry,” he added.



USAID-funded PEEP is a five-year programme worth $15 million, which will improve business environment by promoting policy and regulatory reforms through private sector-led advocacy. These reforms, if implemented, are expected to spur investment in dairy, livestock and horticulture sub-sectors, leading to fast-paced employment generation. Through this project, USAID is also helping to increase the institutional capacity of public and private sector organisations in an effort to support and sustain policy reforms at provincial and federal levels.

Published in The Express Tribune, March 11^th, 2015.

Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.