HSY opens doors for lawn collection

Designer brings forth designs showcasing cross-cultural influences.

KARACHI: Couturier Hassan Sheheryar Yasin (HSY) and manufacturer Ittehad Textiles recently unveiled their Spring/Summer Lawn 2015 collection. The collaborative campaign was launched on March 6 at Raja Sahib in Lahore and the House of Ittehad, Kohinoor Doburj Plaza, Faisalabad, which was followed by an exhibition at Sanaulla in Karachi, according to a press release.

On the launch of the latest collection, HSY expressed his views on this joint venture, saying, “I am excited to collaborate with Ittehad Textiles for our new Spring/Summer 2015 lawn collection. The inspiration for this collection stems from our brand’s signature ethos; luxury living and timeless elegance.”

HSY’s new collection is inspired by various cross-cultural influences. The collection comprises a range of 15 designs, with each boasting two colours. Fabrics, such as lawn, chiffon and jacquard have been used for the collection. The designs are based on a vibrant colour palette, with hues, such as indigo, blue, pink, green and ochre. “The designs also fuse cross-cultural design sensibilities with the brand’s signature flair, which gives the line a timeless feel. Look forward to the HSY Lawn experience at all leading retail stores this March,” said HSY.

Sheikh Nazim Shahzad, chairman Ittehad said, “At Ittehad Textiles, we have always strived to use the latest technological innovations and modern textile-manufacturing techniques to deliver superior quality products to our clients. With our collaboration with the very gifted HSY, we aim to extend this tradition of excellence by presenting a new collection for the present Spring/Summer Season 2015.” The nationwide exhibitions were attended by prominent personalities from the entertainment industry.

Published in The Express Tribune, March 10^th, 2015.

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