The internet broke earlier this week when pictures of the now infamous ‘Dress’ emerged on social media. A powerful ad campaign has now turned the viral story about the different colours people saw in the dress into a thought provoking campaign against domestic abuse ahead of International Women’s Day.
The ad was tweeted by The Salvation Army, which is a Christian denominational church and an international charitable organisation.
It shows a woman wearing a white and gold dress with bruises all over her body with the catchphrase: “Why is it so hard to see black and blue?”
Salvation Army’s powerful ad campaign aims to highlight the issue of domestic violence and points out that one in six women is a victim of abuse at home.
The tweet, which was posted today (Friday), has already gotten over a 1000 retweets on Twitter and several people are sharing it on Facebook.
The original picture of ‘the dress’ was originally posted on Tumblr by ‘Swiked’ in which readers were asked to identify the hues of the dress.
Similarly in London, ad agency WCRS teamed up with Women’s Aid and Ocean Outdoor to create billboards raising awareness about domestic violence, reported Adweek.
The well thought of billboards use facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people look at the ad, the bruises and cuts heal faster, collaborating the idea of not turning a blind eye to the problem.