
Despite the fact that his latest song Beti for an upcoming movie has earned him a lot of praise from critics, he is not happy about the current state of Bollywood music, reported bollywood.com.
“Composers churn out tracks to sell these days. They would rather create a hit than focus on the music or make something melodious,” remarked the singer. He added, “Sometimes, writers and even film producers’ relatives write something silly, and that gets called the hook line. I don’t want to associate myself with such work. I am a musician and I crave for creative satisfaction.”
He termed it as an ‘insult’ that many of the new singers have little or no talent at all.
“Composers are increasingly relying on technology rather than roping in real singers. So, like female actors, Bollywood musicians now have a short shelf life, too. They will last only till they can deliver hits,” said Kher.
He noted that the rate at which Bollywood music was being promoted made it increasingly hard for independent artistes to bring their albums and songs to the audiences’ attention.
“We can attract people on digital platforms, but due to the bombardment of Bollywood music, it has become a bit difficult. We are seriously lacking when it comes to promoting real music. But I know I have my loyal fans, just like other senior artistes do. So, I will focus on my albums and singles for them, and I will hope the situation changes,” he said.
Published in The Express Tribune, February 25th, 2015.
Like Life & Style on Facebook, follow @ETLifeandStyle on Twitter for the latest in fashion, gossip and entertainment.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ