The next superhero: Barbie

Toy company says superheroes historically been tailored to boys but 'we know girls, too, enjoy empowered heroes'

Not just a fashion doll anymore, Barbie is set to take the world by storm as she saves the day.

American toy manufacturing company Mattel announced at the Nuremberg Toy Fair this week that Barbie will go superhero as are gearing up to launch Princess Power Barbie, also known as ‘Super Sparkle.’

Donning a hot pink cape, with her equally super powered pet dog and cat in tow, Barbie will now save the day.

Reportedly, Super Barbie’s real name is Kara, according to the International Business Times.

Vice president of global marketing for Barbie at Mattel Lori Pantel said she sees the new superhero Barbie as a true reflection of the modern age.

“The world of superheroes has historically been tailored to boys where ‘the good guys beat the bad guys’. But we know that girls, too, enjoy empowered heroes but seek an outcome where the perceived bad characters transform to good and friendship is the lasting result. We thought it was time they were inspired by a new superhero that is playful, has extraordinary abilities and also uses her powers of forgiveness and friendship to defeat her foe – in a way that only Barbie can.”

Pantel believes that the new Barbie will excite the girls and be a strong addition to the brand.

In the past year, sales for Barbie dolls have slipped by 21% and Mattel hopes the new superhero version of the icon will change its fate.

So, Barbie doesn’t defeat the bad guys, but reforms them.