Lawsuit: Apple accused of storage sleight of hand

The suit charges Apple being deceptive in advertising


Afp January 04, 2015

SAN FRANCISCO: Apple Inc. faced a lawsuit accusing it of promising more available storage space than it actually delivers in iPhones, iPads, and iPod touch devices. The suit filed early this week in the US District Court in Northern California argues that while Apple touts 16 gigabytes of digital storage on lower price models of gadgets such as iPhones, about a fifth of that is eaten up by the latest operating software. The percentage of advertised space available for digital content such as photos, video, or music shrinks further when Apple gadgets built with eight gigabytes of storage are considered, the suit filed on behalf of two Florida men maintained. The suit charges Apple with being deceptive in advertising that represents devices as having much more storage space than is really available to people who purchase devices.

Published in The Express Tribune, January 4th, 2015.

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