Uncertain: Google Glass future clouded

Early users losing interest in much-hyped, $1,500 test version

SAN FRANCISCO: After two years of popping up at high-profile events sporting Google Glass, the gadget that transforms eyeglasses into spy-movie worthy technology, Google co-founder Sergey Brin sauntered bare-faced into a Silicon Valley red-carpet event on Sunday.

He had left his pair in the car, Brin told a reporter. The Googler, who heads up the top-secret lab which developed Glass, has hardly given up on the product – he recently wore his pair to the beach.

But Brin’s timing is not propitious, coming as many developers and early Glass users are losing interest in the much-hyped, $1,500 test version of the product: a camera, processor and stamp-sized computer screen mounted to the edge of eyeglass frames. Google Inc itself has pushed back the Glass roll out to the mass market.

While Glass may find some specialised, even lucrative, uses in the workplace, its prospects of becoming a consumer hit in the near future are slim, many developers say.

Plenty of larger developers remain with Glass. The nearly 100 apps on the official website include Facebook and OpenTable, although one major player recently defected: Twitter.

“If there was 200 million Google Glasses sold, it would be a different perspective. There’s no market at this point,” said Tom Frencel, the Chief Executive of Little Guy Games, which put development of a Glass game on hold this year and is looking at other platforms, including the Facebook Inc-owned virtual-reality goggles Oculus Rift.

Google insists it is committed to Glass, with hundreds of engineers and executives working on it.

Glass was the first project to emerge from Google’s X division, the secretive group tasked with developing “moonshot” products such as self-driving cars. Glass and wearable devices overall amount to a new technology, as smartphones once were, that will likely take time to evolve into a product that clicks with consumers.

Meanwhile, after an initial burst of enthusiasm, signs that consumers are giving up on Glass have been building.

Google dubbed the first set of several thousand Glass users as “Explorers.” But as the Explorers hit the streets, they drew stares and jokes. Some people viewed the device, capable of surreptitious video recording, as an obnoxious privacy intrusion, deriding the once-proud Explorers as “Glassholes.”

“It looks super nerdy,” said Shvetank Shah, a Washington, DC-based consultant, whose Google Glass now gathers dust in a drawer. “I’m a card carrying nerd, but this was one card too many.”

Glass now sells on eBay for as little as half list price.

Some developers recently have felt unsupported by investors and, at times, Google itself.

Published in The Express Tribune, November 16^th, 2014.

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