NEW DEHLI: Former “Baywatch” star Pamela Anderson, who joined “Bigg Boss 4” on Tuesday night, has boosted the Television Rating Points (TRPs) of Colors TV’s reality show. Since she has joined the show, Anderson has been trying everything Indian including clothes, food and Bollywood dances.
The recent episode featuring two sensational developments - Anderson’s entry and a heated argument between contestants Dolly Bindra and Sameer Soni - ended up generating a rating of 4.8, according to data provided by overnight television viewership tracker Audience Measurement and Analytics.
It is the highest TRP for the show, beating the 3.6 rating for the launch episode as well as the 4.4 rating garnered by the Sara Khan-Ali Merchant wedding episode.
Anderson, popular for her sex appeal, will be part of the show for three days. The 43-year-old caused a lot of excitement for the housemates when she entered and greeted everyone with a “Namaste”.
Anderson’s appearance preceded a great deal of drama. Soni and Bindra, who have now been evicted from the show, were on the verge of a physical fight owing to a verbal fight between Dolly and Shweta Tiwari.
The Hollywood celebrity is the first American citizen to be invited to “Bigg Boss”, the Indian version of the international show “Big Brother”. She has been reportedly paid INR25 million for her stint on the show.
The ongoing season of the show, being hosted by Bollywood star Salman Khan, has already been full of surprises with the choice of contestants, catfights, and a wedding.
“Bigg Boss 4” currently features Indian celebrities including actors Ashmit Patel, Manoj Tiwari, Shweta Tiwari, Sara Khan, model Hrishant Goswami and WWE wrestler The Great Khali. The show also stars Pakistani actor Veena Malik.
“Bigg Boss 4” is currently under the scanner of the ministry of information and broadcasting for its adult content. Earlier this week, the ministry directed Colors to move the broadcast timings of the show to a late night slot following complaints of vulgarity.
Published in The Express Tribune, November 20th, 2010.