The collection features block prints, digital prints and screen prints on lawn and cambric kurtas, intricately embellished with thread embroidery
One of Pakistan’s leading textile groups Gul Ahmed is presenting its Independence Day collection to celebrate the fervor of Jashn-e-Azadi The special collection is an ode to the diverse culture and heritage of Pakistan and celebrates the rich history of the nation. It is currently available from all Gul Ahmed Ideas stores nationwide and online through the brand’s e-store.
According to a press release, the special capsule collection features eight innovative designs that showcase a diversity of contemporary and traditional design elements strongly associated with Pakistani history and culture. In line with the spirit of patriotism, the collection is based in a palette largely consisting of whites and greens with blacks and accents of other colours. The collection features block prints, digital prints and screen prints on lawn and cambric kurtas, intricately embellished with thread embroidery.
“As a textile concern which has been operating in Pakistan for more than 50 years, we owe a great deal to the people, culture and nation of Pakistan. To commemorate the Independence Day of the nation we are proud to present a new capsule collection, which features traditional and cultural Pakistani design elements interpreted for the modern age. We hope our fellow Pakistanis will join us in celebrating this Independence Day the Gul Ahmed way!” Ziad Bashir, the executive director of Gul Ahmed shared his views in the press release.
Gul Ahmed is playing a vital role not only as a composite textile concern, but has its strong presence in the retail market as well, marked by the introduction of its flagship store — Ideas by Gul Ahmed.
Published in The Express Tribune, August 15th, 2014.
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