LAHORE: Warid Telecom and Bank Alfalah Limited have announced the launch of their marketing campaign for Branchless Banking Services under the brand name “Mobile Paisa” in Pakistan. The service is launched in collaboration with Monet Private Limited as the technology provider, who are using the technology of Visa International, to offer branchless banking solutions to banks and telcos nationwide. According to the release, both Warid and Bank Alfalah Limited aim to bridge the gap between banking services and consumers, while providing state of the art mobile financial services, bringing convenience, reliability and security all together for their customers. The available services include money transfer, bill payments and customer mobile wallets while more services are in the pipeline for consumers, corporates and G2P which will be launched soon.
Published in The Express Tribune, July 29th, 2014.
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