With Eidul Fitr around the corner, bakeries and sweet shop owners in the twin cities are witnessing sharp increases in sales.
The sale of sweets had otherwise been low since the start of Ramazan.
Sohaib, who works at Jamil Sweets in Islamabad, said that the festival of Eid attracted large number of customers who bought sweets to take as a gift for their family and friends.
His business partner said that business had been incredibly low in Ramazan. However, he expected a 100 per cent increase in business during Eid days.
Iftikhar, who works at Marhaba Sweets in Lalkurti, Rawalpindi said that burfi, gulab jamun and rasgulla were all being sold for Rs400 per kilogramme. However, he said that the current price was Rs20 more than the price that was charged at the start of Ramazan.
“We often give discounts on big orders such as on sweets bought for celebrations at mosques”, he said.
Faisal, who works at Nirala Sweets in Islamabad, admitted that they were selling sweets at Rs510 per kg, which was considerably more than prices at other shops. He said that there had been no change in their prices of sweets for a while, but that did not affect their returns.
Sohaib, sharing similar views said that Eid attracted enough business to make up for the loss they incurred during Ramazan.
He said that high prices did not lower the sale of their goods, as sweets were bought throughout the country, during this time of the year.
Shop owners at cake shops such as Funky Bake in F-11, Cake 360 and Burning Brownie in Beverley Centre F-6 expect to attract a significant number of customers during Eid days.
A worker at Funky Bake in F-11 stated that despite their high prices, they had received a considerable number of orders for Eid. He said that the sale of muffins, cupcakes and cakes had increased considerably, and would increase further during Eid days.
Published in The Express Tribune, July 29th, 2014.