Development and promotion of brands will not only help expand businesses but also bring in foreign exchange, said Federation of Pakistan Chamber of Commerce and Industry Chairman Brand and Marketing Committee Sheharyar Ali Malik.
Malik was talking to leading exporters and stressed the urgent need for developing brands to capture open global and local markets. He said the vertical integration and institutional network are to be strengthened on modern scientific lines to meet the future challenges of global marketing.
He said that Pakistani entrepreneurs have the potential to compete in the foreign markets but they fail to focus on developing their own brands. Malik added Pakistan is producing one of the best products in the world in sports, textile, fruits, vegetables, handicrafts and in several other sectors but not exporting them.
Published in The Express Tribune, July 18th, 2014.
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