Recognition : Unilever wins at PAS Awards
Unilever was the leading client organisation to win accolades with successes for brands.
KARACHI:
Unilever Pakistan Limited was recognised as one of Pakistan’s most creative advertisers at the Pakistan Advertisers Society (PAS) Awards 2014, with five brands winning awards across various categories. Unilever was the leading client organisation to win accolades with successes for brands including Vaseline, Vim, Sunsilk, Wall’s Carte D’or and Lifebuoy, competing against 200 entries competing across 34 categories. The PAS Awards have been acknowledging innovative and creative effort in Pakistani advertising since 2011, and in that time it has become the preeminent advertising award in the country. The awards contribute towards stronger brands by acknowledging and crediting the most effective communications advertising campaigns. This has resulted in the PAS Awards becoming the industry benchmark for assessing the best creative communications campaigns.
Published in The Express Tribune, May 24th, 2014.
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