Expansion: Apple could buy Beats Electronics

Apple and Beats both declined to comment on the reports of a $3.2 billion take-over deal.


Afp May 10, 2014
Beats headphones are sold along side iPods in an Apple store on May 9, 2014 in New York City. Apple is rumored to be consideringing buying the headphone company for $3.2 billion. PHOTO: AFP

SAN FRANCISCO:


An Apple buy-out of hip headphone maker Beats Electronics could expand the iPhone maker’s lucrative domain and play into plans for its next big thing, analysts said.


Apple’s reported multi-billion-dollar acquisition of Beats, seemingly confirmed by Beats founder Dr Dre in a video clip posted to YouTube, could make Apple’s coveted gadgets more enticing and broaden its “eco-system” for selling music and other digital content.


Apple and Beats both declined to comment on the reports of a $3.2 billion take-over deal but rapper and business mogul Dre boasted in the clip of becoming “the first billionaire from hip-hop.”


Published in The Express Tribune, May 11th, 2014.

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