Beats headphones are sold along side iPods in an Apple store on May 9, 2014 in New York City. Apple is rumored to be consideringing buying the headphone company for $3.2 billion. PHOTO: AFP
SAN FRANCISCO:
An Apple buy-out of hip headphone maker Beats Electronics could expand the iPhone maker’s lucrative domain and play into plans for its next big thing, analysts said.
Apple’s reported multi-billion-dollar acquisition of Beats, seemingly confirmed by Beats founder Dr Dre in a video clip posted to YouTube, could make Apple’s coveted gadgets more enticing and broaden its “eco-system” for selling music and other digital content.
Apple and Beats both declined to comment on the reports of a $3.2 billion take-over deal but rapper and business mogul Dre boasted in the clip of becoming “the first billionaire from hip-hop.”
Published in The Express Tribune, May 11th, 2014.
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