KARACHI: Nestle Pakistan’s Business Head Food, Dr Nadji Rekhif, has said that Maggi has a bond spanning over two generations with Pakistani consumers. People who have grown up eating Maggi and have now become parents are introducing their own kids to Maggi, bringing around the relationship Maggi symbolises with its clientele, he said. Maggi Pakistan, as part of its vision to be a partner for Pakistani mothers, launched Maggi Mom Circle on Tuesday at a ceremony held at Nestlé Pakistan’s head office. On the occasion, Maggi Pakistan also unveiled a special song ‘Pyaar ka Daira’ (The Circle of Love) to mark Mother’s Day. The song will be aired across major music channels on radio and TV. The song will also be available for download on digital platforms.
Published in The Express Tribune, May 7th, 2014.
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