Two new stores are going to open soon, one in Federal B Area in Karachi, another on the Islamabad to Lahore Motorway.
Kentucky Fried Chicken’s (KFC) new management has re-launched the chain and has opened a flagship store in Karachi’s 26th commercial street at Khayaban-e-Badar on Monday.
The new chief executive officer, Nigel Belton of Delicious Holdings, is determined to change the consumer experience not with just the food. “Chicken is secondary, we are selling an experience,” he said. “It’s all about the people now, we are training the best,” he added.
Two new stores are going to open soon, one in Federal B Area in Karachi, another on the Islamabad to Lahore Motorway.
Operations manager in Sindh, Muhammad Azeem, called it only a journey. “With over 58 branches across the country, 23 in Sindh, 24 in northern Punjab, and about 11 in the central Punjab, we are now going to expand much more,” said Azeem.
Published in The Express Tribune, April 29th, 2014.
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