Rocket Internet aiming for new highs in Pakistan

Published: February 2, 2014
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Growing market for e-commerce creates attractive market for investors.

Growing market for e-commerce creates attractive market for investors.

LAHORE: 

Internet along with even faster smartphone penetration is creating a huge demand for different online portals to meet the increasing demand for online shopping.

Many local companies have now successfully launched different online portals in the past few years, but the potential in Pakistan is big enough to attract foreign names that are now increasing their footprint in the online market.

Rocket Internet, a German based internet incubator, is also expanding its presence in Pakistan by offering different portals to online customers. The company started its operations in Pakistan two years ago by launching Daraz.pk, the first e-commerce shopping portal. Since then, the company has launched five more portals which include Foodpanda.pk, EasyTaxi, Kaymu.pk, Lamudi.pk and Carmudi.pk.

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“With 30 million internet and 15 million smart phone users, we see Pakistan as a market with excellent adoption rate for e-commerce business”, Koen Thikssen, Rocket Internet Managing Director, told The Express Tribune in an interview. “The urge to adopt new online trends in Pakistan allows us to launch our products and it is being used by people, depicting the need for such platforms.”

Rocket Internet already has its presence in over 50 countries, providing online solutions with over 100 companies. The company closely monitors different online portals successfully working in developed countries. The company looks into different economies to find countries where such services are not available and introduces such models after involving and training local human resource.

In Pakistan, even though one may finds several online portals catering different needs, Thikssen believes that the online shopping concept is still developing in Pakistan and a boom in this sector is yet to arrive.

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“If we see that any model successfully working in a developed country is not present in Pakistan then we will definitely go for it. We think that such gaps are huge opportunities not only for our company but also for Pakistan.”

Thikssen claims that the six portals of their company operating in Pakistan are of the same standards as a developed country. The standards and services available for such portals are same across the board, under the same name, so anyone travelling from Pakistan to any part of the world may browse the same portal to avail similar services anywhere.

The company’s management reaches individual investors for financing new ventures. The initial investments and daily operational costs for six companies working in Pakistan are being made by different investors.

The company’s revenue generation for all ventures, according to Thikssen, is more than €3 billion. The company has over 25,000 employees all over the globe. In Pakistan, the company employs more than 250 employees for the six ventures currently operating.

Published in The Express Tribune, February 2nd 2014.

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Reader Comments (8)

  • Ali
    Feb 2, 2014 - 3:53AM

    Very good. Would have been better if it was a Pakistan based company

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  • Feb 2, 2014 - 9:31AM

    WORTH,

    Recommend

  • Pakistani
    Feb 2, 2014 - 12:17PM

    Thirty million internet connections in Pakistan…good going.

    Recommend

  • Beena Mahmood
    Feb 2, 2014 - 9:50PM

    Foodpanda is awesome!

    Recommend

  • Feb 19, 2014 - 3:55PM

    We have formed Pakistan’s first business incubator by bringing together entrepreneurs from reputable universities of Pakistan and will be launching some completely new business ideas this month. For latest updates visit our website: http://www.dynamis.pk

    Recommend

  • Mar 3, 2014 - 12:39PM

    According to 2013 research the online marketing business is growing heavily in Pakistan and this business earned the maximum best revenue is all business industry.

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  • Kansai
    May 27, 2014 - 11:40AM

    Well rocket internet is working really hard and has created a solid brand all over the world but I feel that much of a diversity at times can lead you to a disaster, well I hope the best for them.

    Kansai,
    http://www.kansaigroup.jp/

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  • Jun 2, 2014 - 10:53AM

    There are some good shopping and real estate portals already working in Pakistan but this addition is also appreciable because it will be the cause of healthy competition.
    Properties in Pakistan – http://www.jaidad.com.pk

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