Of the girls, by the girls, for the girls

Triumph takes a victory lap in Lahore with a fun-filled launch of its studio at multi-label store L’atelier.

One of the first things on a mother’s to-do list is to get her growing daughter well-fitted undergarments. For Pakistani girls, many mothers opted for Triumph, which was the only lingerie retailer in Pakistan before La Senza.

With 125 years of experience under its belt, Triumph has been a prominent manufacturer of women’s lingerie in over 120 countries.

Even though the brand has maintained its presence in Pakistan since 1971, it is now re-establishing itself on the fashion map with the launch of Triumph studio at multi-label store L’Atelier in Lahore.

“Lingerie is considered fashionable and each brand has a certain image,” says Mahwash Bhimjee, Triumph’s Product Manager, “at L’Atelier, we have a complete range of lingerie, including lace, sports and control garments.”

They have chosen L’Atelier as their studio location, so that women can try on outfits available at the multi-brand store with appropriate undergarments to get the apparel suited for their bodies.

Official statistics state that seven out of ten women will go through life wearing ill-fitted undergarments. In order to curb this, the brand provides fitting services before the products are sold. “We make sure that clients advised as to what size would suit them,” says Maliha Bhimjee, the Brand Consultant for Triumph.

Maliha explains how the Pakistani physique is different from others and need the right kind of support.

After the launch of its flagship store in Dolmen Mall Karachi, Triumph hosted an event titled ‘Girls Night Out with Triumph’. The evening included a dessert station with chocolate-covered strawberries and free manicures and nail art, courtesy The Nail Bar by La Rouge.

Guests sipped on special Triumph mocktails, including the Doreen colada, named after Triumph’s signature product. “We are overwhelmed by the response the brand has received at the launch by the fashion enthusiasts of Lahore,” says Mahwash.

“The best part is that our prices in Pakistan are the lowest worldwide and clients get the exact same product they’ll get anywhere in the world.”

We hope the brand hails triumphant in making women more aware of how imperative it is for them to take care of their bodies.

Published in The Express Tribune, February 2^nd, 2014.

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