Did you know? : Bob Dylan to star in Chrysler Super Bowl advertisement

After his song I Want You was featured in a Super Bowl commercial, Bob Dylan will be appearing in another Super Bowl advertisement this year. Multiple sources told Billboard that the veteran musician would make an appearance in a Chrysler advertisement which airs during the big game on Sunday, February 2.  The sources additionally mentioned that one of his hits would serve as the soundtrack. So far, there is no information regarding the song. Representatives for Dylan as well as Chrysler declined to comment.

If the report is true, Dylan will join previous stars such as Eminem, Clint Eastwood and Berry Gordy who contributed to the automaker’s campaigns.  Bloomberg News previously reported that Chrysler Group CEO Sergio Marchionne said the company would advertise their product at the event, but he declined to share more details. “Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car,” he said, referring to Eminem’s spot.  The possible upcoming advertisement will not be the first time Dylan works with the company. He licensed his track Motherless Children to Jeep, a Chrysler company, last fall, reported aceshowbiz.com.

Published in The Express Tribune, February 1^st, 2014.

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