Born: Lahore, Pakistan
Birthday: 27th October
Who is he?
The name Hassan Sheheryar Yasin — or HSY as most of us know him — says it all. As the frontman of one of the biggest and most successful fashion enterprises of Pakistan, HSY is hardly a newcomer to the world of glitz and glamour. After obtaining an honours degree from the prestigious Le Chambre Syndicate De La Couture Parissienne in France, HSY began his career in 1994 and is now celebrating his 20th year in the fashion industry, as a couturier, show director, event architect and choreographer. His fashion expertise has won him countless awards, including the Lux Style Award for ‘Best Designer’ and the ‘Most Stylish Fashion Icon’ trophy at the MTV Style Awards in 2009 and rightfully so. HSY has shown his work to standing ovations across the globe. With so much talent, sophistication and looks to die for, we wonder why HSY doesn’t model his menswear collections himself!
Why we love him
What sets HSY apart from his contemporaries in the Pakistani showbiz industry is that he almost always has a grin on his face, regardless of whether he is behind the scenes of his catwalk shows, catering to clients at his studio or busy toiling away into the wee hours of the night. His life revolves around his work and he embraces it completely, making it a point to remain happy-go-lucky throughout. Despite facing a great deal of criticism in his initial projects, HSY continued to strive for excellence, drawing inspiration from positive people around him, as well as music and travel. His idea of the perfect adventure is visiting new cities around the world, his favourite being New York.
An individual with diverse interests, HSY has also lent his talents to directing and choreographing motion pictures and has even won several awards for his work. These include the Paksitan Film Award, the Graduate Film Award and the National Film Award for best choreography. He is also passionate about brands and has confessed that had it not been for fashion, he would like to be working in the field of marketing.
What you didn’t know about him
HSY loves to dance.
His favourite cuisine is sushi.
HSY’s idea of the ideal woman is someone with Reema Khan’s beauty and Tahira Syed’s elegence. Ladies, if that sounds like you then call dibs before someone else does!
Published in The Express Tribune, Ms T, February 2nd, 2014.
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ