A star-studded night with the soap of the stars

The Lux Star Calendar 2014 pays tribute to the vibrant Pakistani television and fashion fraternity.

MUMBAI/ LAHORE: Lux has branded itself as the ultimate luxury product for the masses. Furthermore they have branded themselves as the ‘Soap of the Stars’ and have had some of the leading industry actors and models as the face of the brand.



From soaps to shampoos and body washes, there is certain elegance to each product they create. As we get into the swing of things for this year, Lux introduces their Lux Star Calendar 2014, which will definitely be a collectable item for Pakistani audiences.

In hope to totally own the title ‘Soap of the Stars’, in this year’s calendar edition, Lux pays tribute to the vibrant TV industry by featuring actors Mehwish Hayat and Fahad Mustafa as part of its calendar shoot. The actors pose in a world of floral splendour, surrounded by a riot of flowers, to bring alive the fragrant identity of the brand.



Along with the TV fraternity, Lux also pays homage to the fashion industry that has helped the brand create its image. Models Rabia Butt and Emaad Irfani also pose for the calendar, but in a more cosmopolitan setting. Surrounded by the city, the models exude glamour, luxury and opulence.

The calendar is shaped like a perfume bottle to signify the brands commitment to luxury fragrances in their products. The four-page spread is a salute to a woman's beauty and Lux's concept that no one can take their eyes off of a true Lux woman.

The House of Kamiar Rokni designed the outfits for Mehwish Hayat and Rabia Butt. Guddu Shani photographed and styled the shoot.



"The basic point of the calendar is to add a touch of glamour to life. For this calendar, we used stars from both TV and the fashion industry as we believe these are two of the biggest industries which cannot be ignored,” says Enshe, Brand Manager Lux. “The fragrance value of Lux has been visualised through these pictures.”

The pictures show the Lux world where the Lux woman looks beautiful and stands out in even the most ordinary setting. Lux’s aim is always to add a touch of glamour and beauty to its consumers life and we hope this collectible will inspire our consumers all year round."

Published in The Express Tribune, January 22^nd, 2014.

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