Going green: Honda launches its first hybrid car in Pakistan

Sports CR-Z will target fuel-efficient younger market.

LAHORE: Honda Atlas Cars Pakistan Limited has launched its first hybrid car in Pakistan, the Honda sports hybrid CR-Z.

The two-door coupe will appeal to the younger market, which wants a green car with a bit of pizzazz, said Honda officials at the launch ceremony.

CR-Z offers three drive modes: Sport, Normal and Economy. Sport mode enhances the car’s performance, while Economy mode maximises fuel economy.

Explaining the product, Honda Pakistan General Manager Sales and Marketing Ayaz Hafeez said the CR-Z is powered by a 1.5-litre iVtec engine with Honda’s integrated motor assist (IMA) hybrid electric system.



The system delivers a combined peak output of 134 horsepower at 6,600 revolutions per minute (rpm) with a plus sport system. The S+ button on the steering wheel can be used to deliver increased acceleration.

Speaking on the occasion, Honda Atlas Pakistan President and Chief Executive Officer Takehari Aoki said CR-Z is an ideal balance of technology, performance and design and it will give the ultimate driving experience to Pakistani car-enthusiasts.

“It is an ideal car for those who recognise the value of advanced technology, for those who desire an eye-catching car while caring for the environment,” he said.

“As part of our commitment to provide the best ownership experience and peace of mind to our customers, we are launching this first sports hybrid covered under warranty by Honda Atlas Cars,” he said.

Published in The Express Tribune, December 20^th, 2013.

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