Greater connectivity : Demand for big data services to grow, says Intel

Company prepared to operate in dynamic market, say officials.

KARACHI: The shifts in computing technology have taken place at an enormous pace in 2013 and Asia-Pacific remained a hotspot for technological innovation, according to Intel Pakistan’s marketing head. The chip-making giant says it sees increased connectivity that will boost the economy in 2014.

As more people get connected, demand for big data services will grow, said Asma Aziz who is Head of Public Relations and Marketing for Intel Pakistan, Bangladesh and Sri Lanka. She was briefing journalists during Intel’s year-end media roundtable on Tuesday. Intel Pakistan, in its year-end media briefing, looks at the technological shifts and advancements in the outgoing year and gives predictions for the upcoming year.

People’s interaction with technology is changing every year, resulting in emergence of all kinds of computing devices, such as all-in-ones, two-in-ones, convertibles and detachable, Aziz said in a presentation laden with the company’s CSR programs and product launches that took place last year.

In Pakistan, the use of data and connectivity is higher compared to many other markets in the world, Aziz said, adding the demand for big data services will grow in years to come.

International Data Corporation, a global research firm, projects the global big data technology and services market to grow at more than 31% each year, while revenues are forecast at $23.8 billion by 2016, according to Intel’s press release.

“In 2014, Asian technology companies will continue to set the pace for technological innovation,” Gregory Bryant, VP and GM, Intel Asia-Pacific and Japan was quoted in the statement as saying.

For Intel, the main highlights in 2013 were the release of Intel’s 4th Generation Core Processors, Intel’s Silvermont micro-architecture and Intel Atom Processor Z3000 series– which has been designed for tablets and smartphones.

The company predicts 2014 will bring rapid increase in emerging technologies as well as the emergence of a whole new sector for home entertainment as more and more TV shows, movies and content will be created for mobile devices.

Published in The Express Tribune, December 11^th, 2013.

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