Digital Activation: Anoushey new BOSE brand advocate

KARACHI: Popular TV host and VJ, Anoushey Ashraf, becomes the first official brand advocate for BOSE in Pakistan. Bluefish Audio, distributors for BOSE in Pakistan, recently partnered with Anoushey Ashraf for a first of its kind digital brand activation partnership in the country.

A company handout said the association will be driven through user experience shared exclusively on social media. “Digital devices and technology are my known weak points and I am very excited to work with BOSE.  Watch out for some classy shares, updates and tweets,” said Anoushey Ashraf at the signing event.

Published in The Express Tribune, December 7^th, 2013.