“We want to put on an event which makes everyone who loves the game feel included,” said Cricket World Cup chief executive John Harnden. PHOTO: REUTERS/FILE
Having learned the lessons of the 2007 tournament in the Caribbean, where high ticket prices meant many of the matches were played in front of sparse crowds, organisers have made affordability for families a key consideration.
“We want to put on an event which makes everyone who loves the game feel included,” said Cricket World Cup chief executive John Harnden. “Cricket is a family game and like any sport, we want to inspire the next generation.”
Organisers are also hoping to engage immigrant communities in the 14 host cities to help fill the grounds and provide what they hope will be a carnival atmosphere, particularly at the 42 pool matches.
Published in The Express Tribune, November 14th, 2013.
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