Yousaf Baig Mirza has joined as CEO Express Media Group. He will head the Group’s electronic and print media entities. Express Group has three TV Channels, which include the flagship channel Express News along with Express Entertainment and Times. On the print side, they have Daily Express, the very popular English daily The Express Tribune and Sindh Express.
Having served as the head of various private and state owned media groups in the past 15 years, Mr Mirza has extensive experience of media management in Pakistan and abroad. He was thrice called over by the serving regimes to fix the State TV, which invariably takes a sharp dip after his exit, both in terms of revenue and viewership. Under his dynamic leadership the state run network made remarkable improvements and expanded significantly.
He is credited with launching some of the most successful channels in the public as well as private sectors. The Advertising Association of Pakistan awarded him with the prestigious ‘Media Man of the Decade Award’ for his professional contribution. He is a pioneer of the Private-Public Media Partnership which has benefitted most of the private sector channels up and running today.
Known for his outstanding expertise and professionalism, Mr Yousaf Baig Mirza has led top media groups in the private sector to incredible success. His strength in management is well consolidated with his remarkable knack for Media Marketing.
The management is extremely pleased to welcome Mr Mirza as the CEO Express Media Group and have tremendous faith that his unparalleled expertise in media will take the organisation to a whole new level.
Published in The Express Tribune, November 4th,2013.
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