Yousaf Baig Mirza joins as CEO Express Media Group

He will head the Group’s electronic and print media entities.


News Desk November 03, 2013

Yousaf Baig Mirza has joined as CEO Express Media Group. He will head the Group’s electronic and print media entities. Express Group has three TV Channels, which include the flagship channel Express News along with Express Entertainment and Times. On the print side, they have Daily Express, the very popular English daily The Express Tribune and Sindh Express.

Having served as the head of various private and state owned media groups in the past 15 years, Mr Mirza has extensive experience of media management in Pakistan and abroad. He was thrice called over by the serving regimes to fix the State TV, which invariably takes a sharp dip after his exit, both in terms of revenue and viewership. Under his dynamic leadership the state run network made remarkable improvements and expanded significantly.

He is credited with launching some of the most successful channels in the public as well as private sectors. The Advertising Association of Pakistan awarded him with the prestigious ‘Media Man of the Decade Award’ for his professional contribution. He is a pioneer of the Private-Public Media Partnership which has benefitted most of the private sector channels up and running today.

Known for his outstanding expertise and professionalism, Mr Yousaf Baig Mirza has led top media groups in the private sector to incredible success. His strength in management is well consolidated with his remarkable knack for Media Marketing.

The management is extremely pleased to welcome Mr Mirza as the CEO Express Media Group and have tremendous faith that his unparalleled expertise in media will take the organisation to a whole new level.

Published in The Express Tribune, November 4th,2013.

COMMENTS (8)

ashraf | 8 years ago | Reply Great. Lakhanis are the best judge. One should wait for the fate of Mirza. Too early. Print media nothing to do with yousuf. Only entertainment. Nothing of news. Any way wishing the best to Lakhani and Mirza. JK.
UNKNOWN | 8 years ago | Reply

I have known this man for a long time now and worked with him( not directly though). He knows his job , he doesnt interfare in others matters, very cool minded, doesnt freak out on petty issues, If some one is responsible for stabalizing Dunya TV, definitely its him. Because like everyother business Channels also stand on money ... As far as express is concern, this group is known as a good employer and usually they take time before hiring some one.... I am not commneting on having an affair or scandal, but do you agree he is for sure discussed, at his position he should be , scandals , affairs are now becoming every home story.. what are you talking about..But who knows if it is true or not, cant say much about it either. I think he is a good edition to express

Newsdesk had either no idea that Yousuf baig Mirza is hired or they have to publish story otherwise wes could have seen a better picture

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